A fellow photographer recently tipped me on a new company called HoldFast, and their innovative products seemed to fit the bill. HoldFast applies attractive form and practicality to a realm where this combination is rarely found – photography equipment. In a world dominated by black neoprene straps and nylon bags, founder/photographer Matthew Swaggart offers timeless materials like waxed cotton duck and beautifully aging leather. HoldFast was born out of necessity, and its gear evokes a time when photography gear was not only functional, but also effortlessly stylish.