Press

Since 2011, photographers, editors and writers have taken a look at what we make by hand in our Oklahoma shop. Here are some of the stories. Older pieces link to an archived copy where the original page is no longer online.

  • Gear Patrol (2011). An early profile of HoldFast as a new brand started by a working photographer who was tired of overly complex, uncomfortable gear and set out to make something better. Read it (archived)
  • The Wirecutter (2011). Included the MoneyMaker in its 2011 gift guide: "Like suspenders, but they support two cameras instead of pants." Read it (archived)
  • Wired (2012). Wired's Gadget Lab compared the MoneyMaker to a movie cop's leather shoulder holster, built for cameras. Read it (archived)
  • PetaPixel (2012). Covered the MoneyMaker as a suspenders-style strap for shooting with up to three cameras at once. Read it
  • The Phoblographer (2012). A hands-on look at the MoneyMaker camera harness. Read it
  • Photo District News (2012). PDN reviewed the HoldFast Camera Leash, a leather wrist strap that tethers your camera to your wrist. Read it (archived)
  • Fstoppers (2014). An interview with HoldFast founder Matthew Swaggart on photography and building a business. Read it
  • Steve Huff Photo (2014). A review of the Roamographer bag and the MoneyMaker strap, praising the bag's quality and workmanship. Read it
  • TulsaPeople (2017). "Making it," a profile of Matt Swaggart and how a wedding photographer's frustration with his own gear became HoldFast. Read it
  • Pack Hacker (2018). Listed the MoneyMaker in its guide to a travel camera kit, calling it a favorite for wedding photographers. Read it

For press inquiries, email jess@holdfastgear.com.