http://www.thephoblographer.com/2012/07/27/holdfast-gear-olympic-ruckstrap-limited-edition-has-nothing-to-do-with-2012-olympic-games-but-looks-cool/

HoldFast gear presents a limited edition of their RuckStrap camera carrying solution celebrating the 30th Olympic Games this year (with which it has nothing to do.)* Only thirty pieces of the Olympic Limited Edition will be made in red and blue — the colors of Olympic spirit — with beige leather applications. (Again, this has nothing to do with this year’s Olympic Games in London.)*