ICON Hat

The ICON Hat is all about that logo, the Rope & Arrows.

Our icon focuses on two arrows passing in opposing directions bound by a single rope. The arrows are a symbol for war. Every day we are in battle - with ourselves, with the expectations of others, with our calling. What we have done versus what we will do is the constant struggle. The rope between who we are and who we are not in this great war is faith. While we are not defined by our past, we can be strengthened by it. Faith is the rope that allows us to move forward and not be drawn back.

“HoldFast to your confession of faith for He who promised is faithful.” In the midst of our greatest fears, as our fight rages, it is our duty to persevere. In fact, in times of our greatest struggles, if we can press on, then victory will be all that defines us.

Though all doubt surrounds us, we will not bow. A conflict, over who we were and who we become is fought every day. Those who wear the Arrows & Rope acknowledge that we answer the bell to this fight every single time. We never bow to circumstance. For the sake of many, out of love for one another, WE never quit.

Having done all to stand, we stand. HoldFast Gear.

All images shot by Brandon Burk